Meet the Exhibitor: YUDU
A Q&A with digital publishing platform and
IPG Spring Conference supporter YUDU
1. How can you help independent publishers
become better businesses in 2020?
YUDU helps publishers
to increase their digital reach, while providing a reading experience that people
can access and enjoy on any device. Activity within your publications is captured
to provide valuable insights for advertisers, who can harness our technology to
tailor adverts to your audiences, using animation, video and pop-ups—a great
way to either upsell or retain advertisers.
2. Beyond the coronavirus crisis, what is the
biggest issue and the biggest opportunity in your part of the publishing world at
The ripple effects of
coronavirus are playing havoc with the publishing industry. For very good
reasons, many are veering towards digital editions and away from print. YUDU
Publisher is a market-leading digital publishing app platform which transforms content
into stunning online publications designed to improve engagement, drive sales
and cut distribution costs.
Helen Dunne, Editor of
CorpComms, said: “We wanted to make sure our readers received their dose of CorpComms
while working at home, so were delighted when YUDU managed to turn our magazine
into a great looking digital version in super quick time’. YUDU Publisher is a slick,
speedy, sustainable solution.
3. What are you most looking forward to about
the IPG's virtual Spring Conference in June?
We can’t wait to join
a like-minded community and are extremely grateful for this virtual conference,
especially as we can no longer advertise at events. That means we are keen to
find alternative ways to communicate our message and help businesses in light
of the current crisis.
We’re pleased to have
the opportunity to explain to publishers how converting to digital can
transform content and improve readers’ experiences. Digital publishing will
additionally increase circulation and at the same time save on printing and
distribution costs and put a shine on your green credentials. The virtual
nature of the conference will allow YUDU to emphasise the multi-platform access
granted by our software, as well promoting exciting features of Publisher like
Phoneview and Multimedia capabilities, and the fact that magazines can be made
available offline for readers on the move.
Visit the YUDU website.