Meet the Exhibitor: Nielsen Book

A Q&A with our virtual Spring Conference supporter Nielsen Book

1. How can you help independent publishers become better businesses in 2020?

Nielsen Book is encouraging publishers to check and update metadata for all their titles so that titles can easily be discovered during these unprecedented times. We are also promoting our Book2Look service, which allows publishers to create mini-websites for their titles. They’re very simple to create and you can personalise shopping links and share them wherever you like. We have been measuring the print book market for more than 20 years, and can inform on the long-term trends in genres and consumer appetite, and help you understand what success looks like for a title in a particular genre. Our consumer data also allows publishers and retailers to understand who buys a particular author, why they like a genre or author, and what encourages them to make a purchase. We continue to deliver our services and are available to answer any questions publishers may have.

2. Beyond the coronavirus crisis, what is the biggest issue and the biggest opportunity in your part of the publishing world at the moment?

At the moment our focus is on supporting our clients and colleagues in the industry as they face numerous challenges. It is fantastic to see all the initiatives being run to help people access books and continue reading during the lockdown period—all of which should help bring us out the other side.   

We are working towards supplying publishers with regular and accurate measurement of digital format sales to complement our long-standing print book market measure. Our ebook tracker has been operating for five years, and we hope to see the launch of an audiobook tracker not too far in the future. Another key area for development is the full understanding of what stock is sitting where in the supply chain. Obviously title tracking once the lockdown is relaxed will be critical for publishers, wholesalers and distributors to understand how best to navigate the resurgence of bricks and mortar retail. However, this is always a crucial metric and allows the trade to minimise even further the unnecessary transport of stock—a real step towards a greener and more sustainable book trade.

3. What are you most looking forward to about the IPG's virtual Spring Conference in June?

Just being able to connect with our colleagues and friends that we haven’t been able to meet in person for so long will be a real treat! Hearing about the challenges and opportunities that publishers are facing during this generational culture shift that we find ourselves in will be fascinating, and will hopefully allow for some really effective and novel brainstorming.

Visit the Nielsen Book website.