Meet the Exhibitor: Nielsen Book
A Q&A with our virtual Spring Conference
supporter Nielsen Book
1. How can you help independent publishers
become better businesses in 2020?
Nielsen Book is
encouraging publishers to check and update metadata for all their titles so
that titles can easily be discovered during these unprecedented times. We are
also promoting our Book2Look service, which allows publishers to create
mini-websites for their titles. They’re very simple to create and you can
personalise shopping links and share them wherever you like.
We have been measuring
the print book market for more than 20 years, and can inform on the long-term
trends in genres and consumer appetite, and help you understand what success
looks like for a title in a particular genre. Our consumer data also allows
publishers and retailers to understand who buys a particular author, why they
like a genre or author, and what encourages them to make a purchase. We continue
to deliver our services and are available to answer any questions publishers
2. Beyond the coronavirus crisis, what is the
biggest issue and the biggest opportunity in your part of the publishing world
at the moment?
At the moment our
focus is on supporting our clients and colleagues in the industry as they face
numerous challenges. It is fantastic to see all the initiatives being run to
help people access books and continue reading during the lockdown period—all of
which should help bring us out the other side.
We are working towards
supplying publishers with regular and accurate measurement of digital format
sales to complement our long-standing print book market measure. Our ebook
tracker has been operating for five years, and we hope to see the launch of an
audiobook tracker not too far in the future. Another key area for development
is the full understanding of what stock is sitting where in the supply chain.
Obviously title tracking once the lockdown is relaxed will be critical for
publishers, wholesalers and distributors to understand how best to navigate the
resurgence of bricks and mortar retail. However, this is always a crucial
metric and allows the trade to minimise even further the unnecessary transport
of stock—a real step towards a greener and more sustainable book trade.
3. What are you most looking forward to about
the IPG's virtual Spring Conference in June?
Just being able to
connect with our colleagues and friends that we haven’t been able to meet in
person for so long will be a real treat! Hearing about the challenges and
opportunities that publishers are facing during this generational culture shift
that we find ourselves in will be fascinating, and will hopefully allow for
some really effective and novel brainstorming.
Visit the Nielsen Book website.