Meet the Exhibitor: Just Content
Get to know outsourcing specialist and Spring Conference supporter Just Content
1. How can you help independent publishers become better businesses in 2020?
We like to work closely with all of our clients, but we always value the opportunity to contribute to the growth of independent publishers in any way we can. As an independent business ourselves, we can’t help but be motivated by a certain kindred spirit in what we do!
We can help businesses to scale resource up and down, on demand, by offering outsourced project and editorial management, editing, design and typesetting services. That means more content can be commissioned and published—or perhaps allows different types of content that might need specialist expertise be added to the pipeline. We can also help to support content production in different formats, like digital and reversioning.
We share our workflow expertise to help scope requirements for outsourced work, including project planning and setting up systems and processes that will help drive an effective project, but might also support future ways of working. We have recently become rather expert at delivering short-notice, fast-turnaround Covid-19 response products for educational publishing clients too!
2. Beyond the coronavirus crisis, what is the biggest issue and the biggest opportunity in your part of the publishing world at the moment?
We are specialists in educational publishing, including for schools, higher education, professional, vocational and ELT markets. So many of the publishers we work with are working hard to innovate, to adapt to expectations around digital and to compete with the huge volume of resources available for free, while at the same time trying to shift to more agile ways of working without compromising quality.
Being able to get content out in a timely manner to the right channels, but recognisable as quality, premium content that will meet teaching and learning needs, is both the biggest issue and opportunity in our part of the publishing world at the moment. I think some products are really getting this right, and while budgets remain tight for educational institutions, many of the products we are working on are proving themselves to be worth the investment. Helping publishers to meet this challenge is really exciting for us.
3. What are you most looking forward to about the IPG's virtual Spring Conference in June?
After recent weeks, I am looking forward to some networking and to seeing how that works in the virtual environment. This will be a first for us at Just Content. Also, so much of our activity has been very heads-down lately, helping publishers to deliver projects under challenging circumstances as they transition to home-working. I am looking forward to some forward-thinking discussions, hearing some new perspectives and just generally taking some time out with other industry professionals.
Visit the Just Content website