Meet the Exhibitor: Deanta
A Q&A with production management specialist
and IPG Spring Conference supporter Deanta
1. How can you help independent publishers
become better businesses in 2020?
a considerable investment in our production management system last year, to
tackle two main gaps in the market and assist publishers and help them become
better business in 2020.
aim was to provide an enhanced user
experience. We have received a lot of feedback from publishers that many
publishing systems are clunky and difficult to use, so we set up a development
team in Dublin to look at framework technology, the hosting environment aligned
with the back-end and front-end resources to design and create a seamless user
experience both from a UI / UX and performance level. The result is an
intuitive, fresh platform with instant access to production tools, reports,
files, content and all users of a publishing project.
aim was to streamline content
workflows. We identified that the most challenging areas in automating
production was automating the ingestion process of content and metadata, both
of which arrive in many different shapes and forms. By using target AI models
we have been able to prepare content for further automation and provide much
more streamlined content workflows for publishers.
2. Beyond the coronavirus crisis, what is the
biggest issue and the biggest opportunity in your part of the publishing world
at the moment?
The biggest issue and opportunity in our part of the
publishing world centres around system integration to ensure a smooth movement
of content and metadata. Making the right connections with publishers’ systems
and third party providers will completely change how we think about publishing
production and manging the lifecycle of books or journal articles. The latest
version of our production platform, Lanstad V2, is built on the foundation
stone of microservices, ensuring not only scalability but adaptability to add
new modules through API connections as we respond to the evolving movement of
3. What are you most looking forward to about
the IPG's virtual Spring Conference in June?
We’re excited to be part of this very innovative
approach to holding a conference at this unique time. As always, we are really
looking forward to learning about publishers’ key challenges and showing how we
can help overcome them and ensure the onward growth of independent publishing.
Visit the Deanta website.