Meet the Community: BookMachine

1 What's your company called

BookMachine.

2 What services or products do you offer?

BookMachine Creative Agency is a team of specialist marketers. We provide help with marketing strategy, channel management (social media including TikTok and email marketing), content marketing, marketing audits and marketing creative.

3 How can you help IPG members?

You’re busy. Your in-house marketing team needs an extra pair of hands, or maybe you don’t have a team at all just yet. Competition for your latest book, product or service may be fierce and you need to reach the right audience, but aren’t sure how to maximise ROI. You need to focus on AMS, and you know your midlist needs a plan, but it’s just too far down the to-so list to happen any time soon. Sound familiar? We can help!

4 What do you enjoy about working in publishing?

Everything! Naturally we love all the books involved, but we have a brilliant team and great clients and are big fans of all the people we are lucky to work with.

5 What do you think is the single biggest opportunity and the single biggest threat for independent publishers right now?

The biggest opportunity is the same as it’s always been: to use the power of words to publish great books and influence, educate, delight and entertain readers across the globe.

The biggest threat is also technology, and how hooked people are on their devices. There is so much competition for our time—computer games, social media etc—and as algorithms get more sophisticated and serve us what we enjoy, the harder it is to disconnect and get back to basics like reading or listening to a book.

6 What do you want to get out of belonging to the IPG?

We want to help IPG members across trade, academic and education publishing get more books into more hands!

Visit the BookMachine website