Job title: Marketing Executive
Company: Boldwood Books
Location: Nationwide, working remotely
Salary: Up to £28,000 depending on experience
Is the role permanent?: Yes
Is the role full-time?: Yes
Contact details: [email protected]
Closing date: 17th June 2024

Job description

About Boldwood

Boldwood is an award-winning independent global fiction publishing house launched in February 2019, with its first titles published in August 2019. The company has published over 700 titles in ebook, audiobook and multi-print formats, signed over 150 authors and sold over 25 million books across the world. Boldwood publishes the very best in commercial fiction across crime and thriller, women’s fiction, romance, historical fiction, saga and reading group fiction.

Boldwood was awarded Small Press of the Year at the 2023 British Book Awards and Independent Publisher of the Year at the 2022 Independent Publishing Awards.

About the role

We are looking for a creative, proactive Marketing Executive to join the Boldwood team as it grows its global sales, social media engagement and blogger outreach.

You will have proven digital marketing skills, with particular interest in working on commercial fiction campaigns across a multitude of genres including crime thrillers, romance and historical fiction.

You will have a wealth of ideas of how to grow Boldwood’s platform and blogger community with a focus on the US market. You will have an eye for design and exceptional attention to detail. Content creation skills are integral to this role with strong Canva and CapCut experience needed, and Adobe Photoshop, Premiere Pro and After Effects experience desirable. You will be a team player, extremely organised and be able to prioritise a varied workload with tight deadlines.

This is a new role in our rapidly expanding team, and reports to the Head of Marketing.

Key responsibilities will include:

  • Working creatively with the rest of the marketing team on creating engaging social media content across multiple channels.
  • Involved in shaping Boldwood’s social media strategy to grow a younger audience demographic, with a focus on TikTok and Instagram, alongside the Boldwood marketing team.
  • Responsibility for organising and executing global marketing campaigns for designated authors, including presenting at marketing meetings, author communication, and providing excellent author care. Responsible for the revenue generation marketing strategy for each designated author and title.
  • Responsibility for leading Boldwood’s global blogger strategy and outreach including the ownership of the blogger community network, newsletter and online group. This includes: managing Boldwood’s blog tours in coordination with freelance tour recruiter, leading online blogger events for key titles and responsibility for organising Boldwood’s online author panels
  • Management of the Boldwood NetGalley account including nominating titles for NetGalley promotions, managing requests and outreach
  • Ownership of Boldwood’s historical saga community Sixpence Stories and The Scandal Sheet, Boldwood’s Regency romance community. Overseeing their newsletter strategies and plans for growth, with particular focus in the US
  • Working with the Head of Marketing on CRM newsletter campaigns with a focus on revenue generation
  • Ownership of Boldwood’s X and Threads growth strategy and content calendar. Keeping abreast of trends on social media and in the US market, undertaking competitor research, and applying learnings to Boldwood’s digital marketing strategy

We encourage applicants from all backgrounds and we're passionate about giving opportunities to a wide range of candidates.

The Boldwood team is based from home, nationwide, and as such we welcome applicants located anywhere in the UK, though team members will be required to travel to regular in-person team meetings around the UK. The salary will be up to £28,000 per annum.

Closing date for applications is 17th June 2024.

To apply: Please email your CV and cover letter to [email protected]

For more information about Boldwood Books please visit www.boldwoodbooks.com or follow @BoldwoodBooks on X and @TheBoldBookClub on Facebook/Instagram/TikTok