TEN TOP TIPS FOR ENTERING THE IPG INDEPENDENT PUBLISHING AWARDS
1. Read the entry form carefully
Look especially closely at the criteria on which our Awards will be assessed, then try to include as much evidence of how you meet them as possible.
2. Don’t put it off
Please do not worry that you might not meet all the criteria or that you have not nominated yourself for anything before. Submitting an entry need not take long, and you have absolutely nothing to lose!
3. Be open with your figures
We understand that some entrants may be hesitant about submitting financial data. The information that we request helps to create a full picture of your company, and is always treated in the strictest of confidence.Feel free to explain your financial data or add more figures that you consider relevant in your supporting material (up to 1,000 words).
4. Make your supporting material readable
This is your shop window. Try to engage the judges and take them inside your company. Avoid clichés and jargon, break down your entry into sections if you like, and use bullet points to make key points.
5. Think about the year in question
Make sure your submission is tightly focused on the period covered by our Awards criteria. You can use previous years for context, but please tell us as much as you can about achievements in this period.
6. Gather your evidence
Our judges like to see any proof of claims that you make about your performance. So if you have published a bestseller, provide some sales figures. If you have struck some good rights deals, tell us how much they were worth. Again, all data will be treated in complete confidence.
7. Don’t worry if it has not been a record year
Judges always bear the context of the market in mind, so a solid performance in challenging conditions might be considered just as impressive as a record year in easier markets.
8. Don’t be modest
There is no need to be shy about your achievements or nervous that others may not appreciate them. If you are proud of what you have achieved, say so!
9. Share your passion
Judges like to see evidence of companies’ enthusiasm and care for what they do. If you enjoy what you do, convey it in your entry.
10. Talk to us
We are always very happy to answer any queries you may have about the Awards, to suggest which categories might be appropriate for you to enter, and to allay any concerns you may have. Please call us on 01437 563335 or email us.